We love apps. Especially simple, efficient ones. They make life so much easier. So you can imagine our excitement at HQ when we read about the OyaOya platform. Just think uber for commodities. I mean, the fact that you don’t have to rush to the store for “emergency” buying after school runs, or that buying diesel on a Sunday afternoon will no longer feel like a chore sounds quite appealing, yes?
Off we were to the website to read more, and of course download it on our phones for a test run. We also got a couple of family and friends to download it, and give us feedback – yes,we were that excited- but we had two major reasons for going the extra mile with this news.
1- The brand is indigenous.
2- The idea is different.
But what exactly does this platform do? Here’s what their mission statement says:
OyaOya is an enterprise based on our user friendly online platform designed to connect customers to vendors within close proximity for easy and secure on demand transactions. We believe that buying and selling doesn’t have to be tedious, or time consuming. We do all the heavy-lifting so you don’t have to. We bring a highly innovative and confident team together to make sure we deliver value and quality, when and where you need it – no hassle, no hustle.
Brand promise 1:
“The app is based on our user friendly online platform designed to connect customers to vendors within close proximity for easy and secure on demand transactions”
We love the interface of the brand and signing up to get started was indeed hassle free. A key feature which covers the security aspect, was the OTP and email verification steps. These were two steps that sealed it for us. The choice of blue as the brand color sends a strong message of depth and stability, which makes the user feel right at home.
When we got to the app store, we noticed a separate app for vendors, which got us wondering whether or not this will make the “close proximity” promise, a little more difficult to deliver. We imagine that having vendors and customers on the same app, will make it easier for vendors to pick up on an order and beat the bidding time. Unless of course, the cloud based technology feature covers it.
Brand promise 2:
“We bring a highly innovative and confident team together to make sure we deliver value and quality, when and where you need it”
We have seen a few apps on playstore developed by indigenous brands that have made us want to trade in our green passports. But when we scanned through the oyaoya NG website all the way down to the “behind the scenes” section, we had more confidence in the product. The team seems diverse, and well rounded, with about 20-25 combined years of experience, which is vital for an app of this magnitude.
Brand promise 3:
“We bring three components together in a seamless and efficient flow – a marketplace for vendors to present their products, customers to select a product and an escrow account to guarantee safety and quality of service”
Now this, we cannot even mince words on! We love how much thought was put into shaping this idea. It almost sounds like the team made this app as users themselves. Getting to choose from various vendors, have them on the clock with the bidding time, having the liberty to rate vendors, thereby creating healthy competition to deliver quality, and the cherry on the cake, the escrow account, creates a deeper bond of trust and respect between all three parties, when handled right. Plus it definitely fits directly into the “no hassle, no hustle” tagline.
When we got to the categories section, we couldn’t really tell if this app was for customers/consumers who buy in small quantities, or wholesalers and middle men willing to pay for a truck load of goods. Especially because when we read the word, “groceries”, we were on the look out for a lot more than what we saw on the categories, could it be that they need a woman on the oyaoya team just to even things out a bit?! (We just had to point that out!)
Now that you are all caught up on the gist, Let’s get to our review. We had seven people use the app, and give us feedback. It’s not a huge number, but we thought it will serve as a good start. Also, we didn’t want to just do a press release, for such ideas to stay afloat, they need all the feedback they can get, especially as they continue to develop and improve on their offerings. All in all, we will give them a solid six! We love the idea, we love the courage to launch in a market that is still learning to embrace technology, but we will love it even more, if the brand gave us more options to choose from, and especially communicated better who exactly their target user is.
Have you used the app? Will you try it? Please share your thoughts with us in the comment section.